Gallery of Rejected Designs

 
 

Title:
Company Directory

Type of Project:
Design Challenge
(Challenge Outline: 2 entirely different designs for an intranet staff directory)

Project Purpose:
Outside the challenge description (intranet staff directory), no design or functional parameters were presented, so the two options would serve very different communities and needs.

Design Discussion:
The first design is a very tool-oriented design. The user is expected to use the directory to obtain timely and up-to-date information. It's highly ordered design combines a utilitarian feel with a bold combination of colors.

The second design is more like a page from the rolodex, but with the unique advantages of the web built in. The deliberate pixellation of the image behind it and the almost-jarring contrast color is suitable for a page that is likely to be viewed once in a rare while.

Rejection Rationale:
It was a design challenge, and never destined to be implemented.

The challenger did say that they preferred the hipness of the second design, but the utility of the first.

 

 

Julia Hayden     Resume     feedback@julen.net