Gallery of Rejected Designs


Peter Miles McIntosh*

Type of Project:
Small Business Site

Project Purpose:
To design a web site for a local realtor

Design Discussion:
The site featured a bold picture of the realtor smiling, and extending out of the black semi-circle, breaking the boundaries of the black, the green, and the purple.

Pictures of actual houses he was representing - or had represented the buyer for, would populate in the background randomly.

Rejection Rationale:
It wasn't sentimental enough.

The realtor opted to go with a site filled with "cute cartoons" and "something a little more friendly;" his son chose to use free web art (buttons, dividing lines) on the site he eventually went with. "It looks familiar to people," he told me.

*Realtor name and contact info has been significantly changed.



Julia Hayden     Resume